THIS PROJECT WAS CREATED THROUGH MY COURSEWORK IN COLLABORATION WITH OVO X KAWS.
ROLE: ART DIRECTOR
Effectively combine OVO and Kaws brand identity and craft a new collection
Promote OVO and Kaws collaboration by creating various promotions on social media.
THE CHALLENGE
the execution
Develop visually striking content that showcases the influencers wearing the merchandise.
Amplify reach and engagement through Instagram
By collaborating with Kaws, October's very own can gain a lot of brand recognition in Asia. My team has noticed OvO is very popular in North America and Europe, such as London and Paris. But not as much in Asia. By doing this, OvO can expand their target audience and increase their sales massively since Kaws is very popular in Asia.
THE STRATEGY
TARGET MARKET
Since OvO products are known for their unique aesthetic, Japan, Korea, China, and the Philippines could also come up as the main consumers.
